Behind the Brand

We’re not a giant corporation. We’re a small, passionate team based in Amsterdam, and we’ve been helping people find the right shoe size since 2012.

It all began when our founder, Emma, kept hearing friends complain about ordering shoes online. “They never fit!” “The size chart was wrong!” So she decided to build a store that would solve that problem – by working directly with European craftsmen and providing real, honest measurements.

Today, we source our footwear from family‑owned workshops in Portugal, Italy, and Spain. These are people who take pride in leather quality, stitch strength, and timeless design. Every shoe is measured in EU Paris points, and we always publish the insole length in cm. No tricks.

Our customer service team are all shoe enthusiasts. We can tell you how a last fits, whether a style runs narrow, and how to break in leather boots. We’re here to help, not to upsell.

Thank you for supporting a small business. We promise to treat you like a neighbor, not a transaction.

👣 “Step with confidence.”

Company Name: MAILIINTERNATIONAL TRADE CO., LIMITED
Address: UNIT I, 3/F, GOOD HARVEST CENTRE, 33 ON CHUEN STREET, FANLING HONG KONG
Phone: +852 70405388
Email: service@yoyeer.com